About This Virtual PD: 

This session is hosted by financial aid expert Mark Salisbury and explores…

Although college pricing might look chaotic from the outside, there’s a logic to it that can even be mastered if you know what is going on beneath the surface. In this session, you’ll learn how colleges actually set prices and discounts, why two similar students can receive dramatically different offers, and how to help your students see through sticker-price illusions. You’ll leave with practical explanations and examples that make the college marketplace far more transparent for the young consumers you teach.