Question of the Day: What is most important factor in determining the credibility of a website?
Answer: Design look
From CB Insights report on fast growing FinTech apps:
Stanford’s BJ Fogg asked 2,684 people to write about how they assessed the credibility of various websites — design look was mentioned in nearly half of all the comments, significantly more than any other factor.
It turns out it's even more important for fintech applications:
Design matters in fintech because design is central to a website’s credibility. Design can build up trust or break it down very quickly. It can burden users with excessive information and friction that ruins the user experience.
Here's a chart showing the top 10 factors:
Questions:
- Why do you think that website design is so important for people?
- How does "Accuracy of Information" compare to "Design Look" when it comes to credibility of websites? Do you agree with that? Why or why not?
- What are the website features that matter most to you in judging credibility? Why?
- What is an example of a website you visit that has a great design? Poor design? Explain your answer.
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