Digital window shopping or in-store strolls?

Answer: Gen-Z

Questions:

• Were you surprised Gen Z prefers in-store shopping more than any other generation? Why do people assume the opposite?
• Gen Z's top reason for shopping in-store is efficiency, not touching products. What makes in-store shopping "efficient"?
• Gen Zers research products on their phones while standing in a store. How does that change spending habits?

Click here for the ready-to-go slides for this Question of the Day that you can use with your students. 

Behind the numbers (LEK):

"Despite all this digital engagement, Gen Z still places a high value on brick-and-mortar shopping. Among survey respondents, 64% of Gen Zers expressed a preference for in-store shopping, more than millennials, Gen Xers and boomers."

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Choosing a shopping option is just one example of a consumer skill we need to develop in our students. Your students can develop more skills with NGPF's Consumer Skills unit. 

About the Author

Dave Martin

Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.