Feb 05, 2025

Question of the Day: What is the cost of a 30-second Super Bowl ad?

The biggest NFL contest of the year also happens to come with a big price tag for advertisers looking to score. 

Answer: About $8 million

Two people sitting on a couch, pointing excitedly at the tv, with a table full of snacks in front of them.

Questions:

  1. Do you think spending $8 million on a 30-second Super Bowl ad is a good investment for a company?
  2. Who is the target audience for Super Bowl ads? How might the demographics and interests of this audience justify the high cost of advertising during this event?
  3. How do Super Bowl ads contribute to building brand awareness as opposed to direct sales?
  4. What makes a Super Bowl ad successful? Can a smaller budget ad be just as effective if it's more creative?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the Numbers (Ad Meter):

"The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports.

While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The high-profile matchup between the Philadelphia Eagles and Kansas City Chiefs (with Taylor Swift in attendance), makes this year's game an appealing last-minute investment for advertisers."


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NGPF's Entrepreneurship mini-unit will give you lots of tools to get your students thinking like innovators and problem solvers!

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About the Author

Dave Martin

Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.

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