Question of the Day: According to a 2021 survey of 10,000 teens, who is their favorite influencer?
Answer: Emma Chamberlain
Questions:
- In your own words, what is an online influencer?
- Who is your favorite influencer?
- Have you ever purchased an item online because you were influenced by someone promoting that product/experience? If so, explain why.
- What do you think are the keys to an influencer’s success?
Behind the numbers (Piper Sandler survey; page 6)
Teens’ favorite celebrity is Adam Sandler and favorite influencer is Emma Chamberlain (unseating David Dobrik)
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Do you have what it takes to be an influencer? PLAY the NEW! NGPF Arcade Game, Influenc’d (upper left) and find out!
About the Author
Tim Ranzetta
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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