In this weekly blog post, the Curriculum team will highlight Just One Resource from our NGPF collection that maybe doesn't get the attention it deserves. Use it this week or bookmark it for later.

[The Resource]  ANALYZE: Advertising Campaigns

The Gist: This entrepreneurship activity gives students the opportunity to identify mediums of advertising and analyze the effectiveness of advertising campaigns, making them more aware of how ads affect them, as well as plan their own advertising campaign for their own business!

The Best Parts:

• Students get to look at three different types of advertisements through video, image, and audio (First Date - Hyundai, Lego, and Coke Summer) with products they may recognize from their own experiences, but with a more critical lens in this activity as they are asked to explain what made the ad effective or not. 
• After discussing with a peer about the criteria made when evaluating the effectiveness of the ads, your students then extend and apply their learnings to their own business advertisements! They must consider the type of advertising medium, the reasoning behind their choice, and what the ad will involve. 

About the Author

Abby Alcala

After graduating with a statistics major at UC Davis, Abby set off to Massachusetts to teach algebra 1 and geometry and enjoyed working with the curious and creative minds of high school students. She is passionate about helping students recognize and develop their strengths and leadership skills. She was instrumental in taking the high school cheer team to regional competitions, as well as elevating school spirit and pride through creating unity amongst the study body and educators. Back in the Bay Area, Abby is excited to work with other educators to build and share content to enhance the teaching experience in applied math and finance.